Medical care has evolved over the years, moving from a focused assistance on the disease, to a patient-directed care. Nowadays, starting from a historical milestone marked by a pandemic, technological evolution has combined to provide medical assistance to those who require it in distant places. Included within this field are: health education, public health, the development of health programs, epidemiological studies and telemedicine, among others.
The health sector, like many others, has not left aside the virtual world and has joined as one more user of it and of software technologies, to offer medical services. Facilitating the work of doctors so that they could concentrate on the essence of their work, simplifying data handling and saving time and human resources were some of the main needs of the sector.
What at first was simple, became more complex on the fly as there were approaches between the parts. The project included the implementation of several technological solutions that enriched the initial idea of simply scheduling medical appointments and making online payments.
Developments Goals
In response to the demands of the modern world, several tailor-made technological solutions were proposed, easily accessible both for the internal administration and for the patients themselves. The developments have a visually pleasing, intuitive and friendly interface that allows you to manage and access the medical consultation services to be offered, schedule appointments, make online payments and much more.
These solutions meet the following objectives:
1. To design, develop and implement a friendly technological solution with simple usability for patients and doctors, which allows optimizing the online appointment and payment processes.
2. Propose added technological values that, in addition to the appointment schedule and virtual payments, enrich and strengthen the service and improve the patient experience.
Providing Best Solutions
01Web Application Development
Among the solutions implemented, a landing page integrated with a web application with different internal administration roles was designed for access to patient information by doctors. Access functionality was incorporated to the platform for patients through registration and login credentials by user or ID and password created from verification via email.
The solution, even bilingual (Spanish and English), includes a calendar for searching, scheduling and confirming appointments and/or queries based on availability. The search not only integrates algorithms by date and time but also by specific doctors, treatments or specialties through a comparative analysis. It also offers the possibility of automatic confirmation and cancellation of appointments and the sending of real-time notifications of payment installments, refunds, discounts, cancellations and agenda reminders. In addition, integration with different gateways or means of payment for online service transactions was achieved.
As an added value for optimal performance of internal processes, the solution was integrated with a conversational marketing CRM to centralize the communication of all patients in a single chat channel, regardless of the communication medium (WhatsApp, Facebook Messenger, Telegram, Instagram, Twitter, Line, Viber, etc.) selected by the client. For the benefit of the solution, the CRM includes the possibility of a cloud database capable of collecting, updating and providing user/patient information (Name, Age, Address, ID, Clinical History, Treatments, etc.).
02AI-based Bot Development
In a second phase of the project, a chatbot or virtual assistant integrated into the web application was implemented as a solution based on a previously established conversational flow. The designed bot was based on the use of AI and the understanding of natural language for a better user experience.
It is capable of providing attention to low-complexity questions about appointments, treatments, primary health requests, specific queries and the main frequently asked questions associated with services. Integrated into the web platform and the CRM, the virtual assistant can today take information from the database and answer patients' usual medical queries about scheduling, rectifying and canceling appointments and payments and access to treatments and medical records.
As a competitive advantage, a constant 24/7 service can now be offered to guarantee basic online consultations on simple diagnoses and detection of possible diseases through surveys. On the other hand, the robot can send real-time notifications of information updates, answer requests for medical records with previously prescribed medications and the respective due instructions for taking them. And not only that; the bot is capable of promising information about the location and hours of the nearest pharmacies based on the location registered in the database or the one offered by the customer at the time.
03Mobile App Development
In the third phase of the project, a mobile application (iOS and Android version) was proposed and implemented as a support for the platform that offers the possibility of managing patient requests on the go, as well as the doctors themselves. The fact of being integrated into the web application meant a better availability of updated information within the reach of administrators, doctors and patients.
The application was made available to its users in two languages (Spanish and English), from the web version itself as well as in other download channels. This solution, with the possibility of offline use and access to the main settings, can send personalized notifications in real time about the services. With the same login functionality for patients and doctors through previously verified credentials, the application also has calendar options to search, schedule and confirm appointments according to availability.
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